This week on The Deep Dive: How cost-risk analysis leads to windows falling from the sky, Jojo Siwa’s rebrand might get her sued by Gene Simmons, the iceberg of Kardashian-Jenner businesses, let’s pretend the musical in High School Musical was an actual real story, and The Body Shop was impressively ahead of its time until it very much wasn’t.

And coming tomorrow on The Rabbit Hole: I recently discovered Big Brother and I have thoughts.

URBANISM

Windows Keep Falling Off Skyscrapers. Why? by Stewart Hicks (14:58)

With any major US city comes towering skyscrapers and with those towering skyscrapers apparently come multiple instances of entire sheets of window glass plummeting from the sides of buildings and onto the city streets. I’m no Frank Lloyd Wright, but something tells me that’s not supposed to happen. In this video, Stewart Hicks investigates the case of windows falling from the sky and why it happens even when the buildings in question technically meet safety standards. How is it possible for a building owner to ignore a recommendation to replace unsafe windows that could literally kill people? And are the scaffoldings that cover city sidewalks the only thing between us and the occasional flying piece of construction material?

SOCIAL MEDIA

Jojo Siwa’s Rebrand Is Not Ironic, It’s Just Bad Marketing by kayla says (15:01)

Jojo Siwa’s rebrand is the definition of doing the absolute most, but is she just trolling to generate the highest impact possible? In this video, kayla says makes the argument that no, she’s not. Instead, it’s looking like the Bangerz-era rebrand Jojo was hoping for isn’t panning out the way she expected and now it’s time to make a few podcast appearances for some damage control and backpedaling. This video also serves as a reminder that between Dance Moms, a children’s media empire, and whatever’s happening now with this rebrand, Jojo Siwa’s entire career from an extremely young age has centered around monetizing cringe and shamelessness – which to be clear, is not her fault (at least not entirely). Yet another reason why Dance Moms should have never been allowed to exist.

This issue of The Deep Dive is sponsored by Strong Towns

There’s still time to sign up for the Strong Towns National Gathering…

And I want to see you there! If you don’t already know, Strong Towns is a YouTube channel dedicated to a better future for America's towns and neighborhoods. This year, Strong Towns is holding its National Gathering on May 14-15 in Cincinnati. The event will feature sessions about guerilla tactics for creating better cities, how to talk to your community about the need for public investment, and more.

Register for the event here and use code HAYAK2024 to get 10% off General Admission tickets. If you do buy tickets, hit reply and let me know so I can connect you with other rabbits who will be attending!