This week on The Deep Dive: Why influencers will never be able to teach you how to be an influencer, how Boots fumbled the bag with Sephora, Beverly Hills’ fight to remain separate from Los Angeles, why millennials can’t grow up despite their best #adulting efforts, and Tesla had a ten-year lead and could still lose the EV race. Plus, a special new bonus video to help you turn your brain off after this week’s video essay marathon!

Don't forget to check out all the newsletter-recommended video essays to date in The Deep Dive’s YouTube playlist!

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Influencer Courses are Garbage: The Dark Side of Content Creation by Super Eyepatch Wolf (1:56:51)

I went into this prepared to laugh at fraudulent influencer courses taught by the likes of Jake Paul and Austin McBroom and came out of it with a completely transformed outlook on content creation as a whole. At this point, it’s so obvious that Super Eyepatch Wolf makes great videos that it almost feels silly to point it out at all, but that won’t stop me from reminding you anyway. In this video, Super Eyepatch Wolf explores the world of influencer courses, from the bad, to the better but still bad, to the straight-up scammy. How can any influencer, no matter how hard they try, teach anyone how to replicate the exact set of circumstances that led them to their success? And if you are a content creator or have ever wanted to be, the halfway point through the end is required watching.