This week on The Deep Dive: the story of IKEA’s airheaded mistake, Jennifer’s Body was criminally underrated and so was its costume design, Elmo may be cute but he also kicked all the adults off of Sesame Street, there’s a reason why it’s so cringe when your boss talks about Pride initiatives, and how did EPCOT go from being a city to an academic institute to yet another theme park in the Disney universe?

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BUSINESS

How This Couch Broke IKEA by fern (7:22)

When it comes to customer convenience, there’s a lot that IKEA gets right. But in this video, fern tells the story about a time when it was wrong about an innovative couch design – very, very wrong. How could a piece of furniture that used 85 percent fewer materials and had 90 percent less transport volume possibly have been such a flop among customers? And why was IKEA so confident about this new product with barely any testing? They may not have seen the disaster this couch would ultimately bring, but every Y2K kid who remembers the decade’s trendiest furniture could’ve spotted it from a mile away.

FILM

the criminally underrated costume design of Jennifer's Body by artatmidnight (19:44)

Spooky season may be long gone, but anyone who is aware of the cult classic horror flick that is Jennifer’s Body probably knows about how criminally misunderstood it was as a result of bad marketing to a misogynistic late-2000s audience. But have you ever stopped to think about its genius costume design? Luckily, in this video, artatmidnight breaks down Jennifer and Needy’s contrasting outfits and how they communicate innocence, sensuality, teenage status, mood, and control in a toxic relationship. What inspired the film’s costume designers to model Jennifer’s wardrobe after Japanese streetwear? Why do the film’s two main characters dress so differently and in what subtle ways does their clothing mirror each other?

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