- The Deep Dive
- November 8, 2023: A New Era of YouTube
November 8, 2023: A New Era of YouTube
This week on The Deep Dive: YouTube history could be bound to repeat itself, the nightmare scenario of realizing your Spotify has been hacked and won’t stop playing the same French Montana song on repeat, GoPros were fun until we realized our lives weren’t all that exciting plus editing videos is hard, there’s regular Greek life and then there’s Bama Greek life which may or may not be running underground secret societies that rig elections, and how Canada’s Enron went bust and brought Canadian pensions down with it.
Why is YouTube like this? by Zackary Smigel (10:28)
If you’ve ever poked your head out of the video essay rabbit hole (speaking of which, subscribe to The Rabbit Hole here!) on YouTube dot com, you’ve probably noticed a certain type of video. You know the ones I’m talking about, the type of video the YouTube homepage suggests when you’re logged out of your account. The type of video made popular by a creator whose name rhymes with shmister shmeast. In this video, Zackary Smigel explains where these videos came from within the context of YouTube history and where the platform’s content will go from here. What is CoreCore and what century-old artistic movement does it inadvertently reference? And is the 20-year trend cycle bound to take us back to 2005 YouTube?
The Biggest Scam in the Music Industry by mattyballz (18:38)
In today’s music industry, which relies heavily on streaming performance, some artists and record labels are getting pretty creative when it comes to artificially boosting their numbers. In this video, mattyballz takes a closer look at a practice that J. Cole once famously called fellow artists out on: buying and faking streams. Why were thousands of Spotify accounts hacked just to play a French Montana song over and over again? Sure, indie artists can benefit from inflating their streaming numbers, but what’s in it for the record labels that engage in the practice? And are bundled album sales contributing to the problem?
The Rise & Fall of GoPro by Modern MBA (42:57)
Did you ever own a GoPro? Why or why not? Whatever your answer might be, there’s a good chance it was a contributing factor to the company’s steep decline from its 2010s golden era. In this video, Modern MBA tells the story of GoPro and investigates what went wrong between its inappropriately priced products, bad business decisions, and a drone that resulted in losses totaling hundreds of millions of dollars in a single year. How did eye-catching adventure content on social media influence the GoPro craze? Why did GoPro struggle so much to keep up with the technological innovations of the time? And do this many people need durable mini cameras to capture their wildest stunts?
The Cult of Sororities & BamaRush by Jordan Theresa (1:09:31)
Now that fall semester is in full swing, it’s time to take a look back at the annual late-summer TikTok cultural moment that is Bama Rush. Bama Rush may have only hit our wider consciousness a little over two years ago, but the secretive and oftentimes sinister history of Greek life goes much, much further back than 2021. In this video, Jordan Theresa does what that one Bama Rush documentary was supposed to do and shares everything you’ve ever wanted to know about rushing in the sorority capital of the world: The University of Alabama. What are the origins of the hyper-femininity that we often associate with sororities today? Why does Greek life have so many arbitrary rules? What’s with all the racism and sexism? And are Greek life’s secret societies running the country?
The Company that Broke Canada by BobbyBroccoli (1:28:27)
You’ve heard of Enron, Theranos, and WeWork, but do you know about Nortel? Unless you’re one of our Canadian readers, chances are it's the biggest corporate downfall you’ve never heard of. In this video, BobbyBroccoli tells the story of Nortel, a telecommunications company that existed for more than 100 years before nearly single-handedly destroying Canada’s economy. What does the rise of Nortel tell us about Canada’s history of depending on the US? How did the company manage to make up way more of the country’s version of the S&P 500 than it should have? And how were Canadian pension plans impacted in the process? If you thought that was a lot, this is only part one.
Upgrade for more from The Deep Dive! Here’s what’s coming this Monday on The Rabbit Hole:
The best YouTube eras and why
I was in a sorority (surprisingly) and I hated it (unsurprisingly)
Other thoughts you can only get by upgrading to paid below for exclusive access to The Rabbit Hole!
Rabbits need breaks too…
Give yourself a breather with The Deep Dive’s non-video essay of the week!
Satisfying doesn’t even begin to describe this video. It’s relaxing, beautiful, wildly impressive, and I learned a thing or two about how books are bound. All this without a single word being spoken. If you need cozy background content as the weather gets colder, this video is a great place to start.
Thanks for reading and happy watching! See you next Wednesday 💭
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The Deep Dive's Random Question of the Week 🐰
Pick a YouTube era and tell me about it (write in your answer):
Curious about last week’s results? Here’s how your fellow rabbits voted:
When does the holiday season start?
🟩🟩🟩🟩🟩🟩 The day after Halloween 🍁 (36%)
🟩🟩🟩🟩🟩🟩 After Thanksgiving weekend 🍗 (36%)
🟨🟨🟨🟨⬜️⬜️ December ❄️ (28%)